MINISTRY OF HEALTH

Drug Prevention

A national communication campaign to sensitize people on drug prevention. Digital Kites provided a 3600 solution to the client, through conceptualization of the campaign, logo designs, production of content and media management. The teaser phase got the whole country stunned by the message ‘KOT BEBY’ on several media – radio, TV, billboard, buses and social media. It was the talk of the town for a week, with overwhelming response on Social Media, that generated 230 000 posts engagement within a week. The Reveal phase was well acclaimed, with the Reveal video film hitting 550 000 views within a week. A total of 5 TV commercials, and adapted versions for online media were produced and broadcast.